What's your marketing strategy?
This article is targeted mainly to book authors but I think a lot of what is talked about in regards to marketing can be applied to marketing ones own website and using the power of the web to market your own product or service. I like the thoughts on bargain or budget hiring with the idea of saving money upfront but costing much more in the long run. When I quote my clients I try to show the value I bring to them while being mindful that most of my clients are just starting a business and have limited budgets. It can be a really fine line to walk. Also I have to be watchful that I don't undercut my own self worth with my desire to be helpful or help others out. Giving it away doesn't put food on the table so it becomes a real balancing act.
Also of interest in this article relating to building a great marketing website is to discussion of writing a wholesaler description or wholesaler blurb. This is exactly what your FrontPage should be to your service or product.
Finally I believe the six tips for the best, cheapest and most long-term marketing strategy apply to one's own website as well. Read the article which follows to learn more and then let me know what you think. How could you use what's discussed here to apply to marketing your own product or service using your website?
Ebook Marketing – Getting the Word Out on a Budget (via Spirit Authors Marketing & Publishing Tips for Authors)
E-book author Erica Martin interviews book marketer Lynn Serafinn about her top marketing tips for authors with a small (or non-existent) marketing budget. Next to writing a great e-book, effectively marketing your e-book is probably the most crucial…