Facebook CEO Mark Zuckerberg isn’t satisfied with running the world’s largest social network: he wants his company’s software—enhanced by enormous stores of user data—to help power the so-called Internet of Things.

Speaking at a meeting of the Open Compute Project, Zuckerberg suggested that Facebook’s identity and social services “should automatically extend to the Internet of Things,” according to The New York Times.

This article is targeted mainly to book authors but I think a lot of what is talked about in regards to marketing can be applied to marketing  ones own website and using the power of the web to market your own product or service. I like the thoughts on bargain or budget hiring with the idea of saving money upfront but costing  much more in the long run. When I quote my clients I try to show the value I bring to them while being mindful that most of my clients are just starting a business and have limited budgets. It can be a really fine line to walk. Also I have to be watchful that I don't undercut my own self worth with my desire to be helpful or help others out. Giving it away doesn't put food on the table so it becomes a real balancing act.

Also of interest in this article relating to building a great marketing website is to discussion of writing a wholesaler description or wholesaler blurb. This is exactly what your FrontPage should be to your service or product.

Finally I believe the six tips for the best, cheapest and most long-term marketing strategy apply to one's own website as well. Read the article which follows to learn more and then let me know what you think. How could you use what's discussed here to apply to marketing your own product or service using your website?

When designing a website recently I spent a good amount of time "fine tuning" links and buttons colors. My client and I went back and forth several times until finally after meeting up together we realized that the sites colors looked very different on our two monitors. I used to spend a lot of time calibrating my printer to my monitor when printing various documents and photos but the thought never crossed my mind that I would need to calibrate my clients monitor to my own when designing their website. Of course it can be explained that the site will look different on various monitors and there are some site checkers out there that will even show you the difference a site will look like on different sized monitors and devices. But for colors a good place to start is to make sure your monitor is calibrated correctly. The following article is a good resource on showing you how.